FIRST EDITION'S PROGRAMME & AGENDA (FEBRUARY 2015)

// February, Tuesday 10th 2015 – A new era for creativity

With the steady growth and development of branded content, new distribution channels and the emergence of new communication models, the ID Cristal Congress is proud to present an entirely day of conferences on Tuesady, February 10th. Our programme will gather top leaders, experts and renowned speakers from the international Content Industry. In parallel, the best campaigns entered in the Brand Entertainment & Content competition that reflect the very best works in the world in that industry will be showcased on February, Wednesday 11th.

Have a look at the full programme

SPEAKERS

Christian Cappe

Founder & CEO
Cristal Events
France

Moneer Barakat

Film Director
Filmmaster MEA
UAE

Guido Mercati

Chief Innovation Officer, Filmmaster
MEA Group

& Head of BCMA MENA from UK

Sunil John

Chief Executive Officer
ASDA'A Burson-Marsteller

Rami Saad

Deputy Chief Operating Officer
DMS, UAE

Luis Silva Dias

EVP
Chief Creative Officer
FCB International
Portugal

Anouk Pappers

Brand Anthropologist
& Co-Founder
CoolBrands, Brazil

Maarten Schäfer

Story Architect
& Co-Founder
CoolBrands
The Netherlands

Peter Espersen

Head of Community Co-creation, Content and Campaigns
LEGO Group, USA

Helen McRae

CEO
Mindshare EMEA
UK

Yousef Tuqan Tuqan

Chief Innovation Officer
Leo Burnett / Publicis Group MENA

// February, Wednesday 11th 2015 – Connect & transform in a digital era

With the multiplication of digital plateformschanging the advertising landscape, the growth of e-commerce and Internet of Things (IoT), the importance of new formats such as online videos, and the use of data & innovation technologies, the ID Cristal Congress will propose over one day, on February Wednesday 11th several conferences with international actors & experts in the digital advertising ecosystem (agencies, ad networks, ad exchanges, audience targeting companies, trading desks, data management platforms, DSP, data & techno providers, start-ups..) as well as innovators, data scientists, and entrepreneurs to share their perspective on the future of advertising.

In addition, the Marketing Innovation competition will award at the Global Cristal Festival the market’s best innovations as well as data and creative technology initiatives enabling new customer relationship models. The best works will be showcased on February, Wednesday 11th evening during the Awards Ceremony.

Have a look at the full programme

SPEAKERS

Sébastien Marteau

CEO & Founder
Iconiction, UAE

Shoaib Ahmed

MEA Operations Manager
Buzzeff

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Frédéric Bellier

Managing Director
Southern Europe
& MENA
RadiumOne

Ali Nehme

Managing Director of Digital
SMG MENA

Dirk Henke

Managing Director Eastern Europe, Middle-East & Africa
Criteo, Germany

Yousef Hamidaddin

CEO
Oasis 500

Fadi Ghandour

Founder & Vice Chairman Aramex
& Chairman Wamda

Alfonso De Gaetano

Agency & Branding Lead MENA
Google, UAE

Michel Malkoun

Chief Operating Officer
DMS, UAE

Toby Ruddock

Head of MBA (Media Beyond Advertising)
MediaCom MENA, UAE

Karim Khalifa

Co-Founder & CEO
Digital Republic, Egypt

Dana Adhami

Senior Director & Head of Digital UAE Regional Head of Mobile
Mindshare MENA

Mauricio Sabogal

Global CEO
Kinetic Worldwide
(Part of WPP) USA

David El Achkar

Founder
Yellow, Lebanon

Neil Lamb

Director, Advertising & Partnerships, EMEA & UK
Rovio Entertainment Ltd

Chris McCarthy

Creative Program Manager Lead
The Zoo SEEMA, Google

Hussein Freijeh

Managing Director
Yahoo MEA

Gustav Martner

EVP & Chief Innovation Officer
CP+B Scandinavia, Sweden

Simon Gosling

CEO
Happy Finish, UK

// Advertisers Grand Jury, The Brands’ Parliament

The Advertisers Grand Jury was established already in 2011 to enable benchmarking and to highlight developments in the brands’ marketing and communication strategies. For the 1st edition of the Congress in Dubai, the Advertisers Grand Jury gathered the best experts in innovative and creative advertising, representing 25 brands. The Media Jury President briefed advertisers on Media competition winning campaigns (coming from MENA region agencies) in order for them to select one – the Advertisers Grand Cristal - awarded on the official Awards Ceremony on February 11th 2015.

ADVERTISERS GRAND JURY - MEDIA MENA

Fadi Ghosn

Jury President

Director Marketing,
Sales & Service
Ford MEA

Raef Labaky

Business Executive
Manager Coffee
& Beverages
Nestlé Middle East

Vikram Krishna

Head Group Marketing & Customer Experience
Emirates NBD

Ramzy Abou-Ezzeddine

Group Head of Marketing & Communication
Bank Audi

Monal Zeidan

General Manager Middle East Marketing & Corporate Communications
Nissan

Rola Seifeddine

Regional Marketing Manager
HSCBC EMEA

Dongjun Choi

Regional Head Brand & Marketing, MENAP & UAE
Standard Chartered Bank

Diala Choucair

Head of Marketing
& Communication
BankMed

Krinio Christaras

Media, Consumer Engagement & Agency Relation Manager
Mondelez International

Aija Karklina

Marketing Manager
ECCO Middle East

Hamad Malik

Chief Marketing Officer - OSN

Jean-Marie Moussalli

Group Head Marketing & communications
Enshaa PSC

Isabelle Naoum

Head of Communication Department
BLOM BANK

Lina Nawas

Marketing & Sports Marketing Manager
Pepsico MEA

Lina Benkhaldoun

Category Brand Manager Chocolate
Mondelez International

Khurram Siddiqi

Director Innovations & Global Brands, Chocolates, EEMEA
Mondelez International

Chas Sweeting

VP Channel Communications
du

Asmik Akopyan

Regional Head Digital Marketing MENAP
Standard Chartered Bank

Girish Thawrani

Senior Category
Manager, Cheese
& Grocery, EEMEA
Mondelez International

Sachin Singh

Senior Marketing Manager
Total Middle East

Badih Kanaan

Head of Marketing
Communications
Arabsat

FIRST EDITION’S AGENDA (FEBRUARY 2015)

// Tuesday, February 10th @ Sofitel Jumeirah Beach

  • 9:00 AM – Welcoming & Registrations
  • 10:00 – 1:00 PM – “A new era for creativity”
    Conferences and debates on Content & Entertainment
    Programme & Speakers
  • 1:00 – 2:30 PM – Advertisers Grand Jury Official Lunch (networking)
    @ AOC French Brasserie (Sofitel Jumeirah Beach)
  • 2:30 – 6:00 PM – “A new era for creativity”
    Conferences and debates on Content & Entertainment
    Programme & Speakers
  • 6:00 PM – >Official Cocktail reception (networking)
    @ Plantation Terrace (Sofitel Jumeirah Beach) by Yahoo!
  • 8:00 PM – Official Dinner (networking)
    @ Mont Carlo Ballroom (Sofitel Jumeirah Beach)

// February, Wednesday 11th @ Sofitel Jumeirah Beach

  • 9:30 – 10:00 AM - Coffee Break
  • 10:00 – 1:00 PM – “Connect & transform in a digital era”
    Conferences and debates on Innovation & Technology
    Programme & Speakers
  • 1:00 – 2:30 PM – Official Lunch (networking)
    @ AOC French Brasserie (Sofitel Jumeirah Beach)
  • 2:30 – 6:00 PM – “Connect & transform in a digital era”
    Conferences and debates on Innovation & Technology
    Programme & Speakers

Meet us at the Sofitel Downtown for the Gala Dinner

  • 8:30 PM – Official Gala Dinner, Cristal Awards Ceremony & 10 years’ Anniversary of the MENA Cristal Festival (highlight of the year’s best innovative and creative works (from the MENA region) selected during the Global Cristal Festival in Courchevel & Merit Awards)
    @ Diamond Ballroom Sofitel Downtown

OUTSTANDING MERIT AWARDS

Fadi Ghandour

Entrepreneur Merit Award

Founder & Vice Chairman
Aramex
& Chairman
Wamda

Akram Miknas

Brand Entertainment Cristal Academy Merit Award

Chairman
Promoseven Holdings B.S.C.C.

Engineer Abdulaziz A. Al Sugair

Advertiser of the Year Merit Award

Chairman
Saudi Telecom Group

LAST 10 YEARS' JURY PRESIDENTS & MERIT AWARDS

Jimmy Wales

Wikipedia

Felix Baumgartner

Skydiver
& Base Jumper

Jacques Séguéla

Havas

Mikhail Gorbachev

Former
USSR President

Pierre Choueiri

Choueiri Group

Boutros Boutros

Emirate Airline
& Group

Dani Richa

Chairman & CEO
BBDO MEA

Roy Haddad

JWT MENA Group

Raja Trad

CEO
Leo Burnett Group
of Companies
MENA

Elie Khouri

Omnicom Media Group MENA

Samir Ayoub

Mindshare MENA

Alex Saber

Chairman
Starcom MediaVest Group / VivaKi MENA

Farid Chehab

Leo Burnett Group MENA

Osman Sultan

du

Gilbert Ghostine

Diageo

Edward Borgerding

Abu Dhabi Media Company

John Merrifield

Google Asia Pacific

HRH Prince Alwaleed Bin Talal

Kingdom Holding Company

Akira Kagami

Denstu

Chris Thomas

BBDO Asia & MEA
& Proximity WW

Marcelo Reis

Leo Burnett
Tailor Made, Brazil

Sergio Gordilho

Agencia Africa, Brazil

Joseph Ghossoub

Menacom Group

Ramzi Raad

Owner
TBWA\Raad

Cheriff Tabet

Drive Dentsu Network

Sheikh Waleed Bin Ibrahim Al Ibrahim

MBC Group

Olivier Altmann

Publicis Worldwide

Micheal Maedel

JWT Asia Pacific

Richard Pinder

Crispin Porter
+ Bogusky UK
& International