ABOUT

ID CRISTAL CONGRESS “DNA”

> Networking is at the very heart of the Innovation & Digital Cristal Congress. The event provides great opportunities to engage with brands.

> Conferences are true sources of inspiration for future marketing actions and innovative technologies.

> The MENA Awards Ceremony rewards the best media and advertising campaigns of the region.

A PLACE FOR NETWORKING & INSPIRATION

> Business inspiration: over 300 delegates & 30 speakers from the MENA region.

> Creativity & Innovation at the heart of the festival: Grand Leadership Council (CEOs from the biggest agencies of the MENA region) & Adevrtisers Grand Jury (CMOs from the most influencial brands).

SPEAKERS' INTERVIEWS

PRIZELISTS & RANKINGS

2016 PRIZELISTS

The MENA Cristal Innovation & Digital Congress would like to thank all the participants, partners, delegates, entrants, jury members and speakers for their contribution to the success of the 11th edition, and congratulate everyone who took home one of our 2016 MENA Cristal ID Congress Awards!

The Official Jury, constituted of MENA & International representatives, awarded 80 Prizes: 1 Leaders Grand Cristal, 4 Grand Cristal, 1 Advertisers Grand Cristal, 25 Cristals (Golds), 31 Sapphires (Silvers) and 18 Emeralds (Bronzes)!

> Have a look at the full prizelists (* Emerald = Bronze / Sapphire = Silver / Cristal = Gold)

Digital & Mobile

Grand Cristal: Keep the Flame Alive
Advertiser: Diageo Lebanon
Agency: Leo Burnett Beirut

And 10 Emeralds / 6 Sapphires / 6 Cristals

Marketing Innovation

Grand Cristal: Keep the Flame Alive
Advertiser: Diageo Lebanon
Agency: Leo Burnett Beirut

And 1 Emerald / 2 Sapphires / 4 Cristals

Media

Grand Cristal: There Will Be Haters
Advertiser: Adidas
Agency: Starcom MediaVest Group UAE

And 12 Emeralds / 16 Sapphires / 13 Cristals

Brand Entertanment & Content

There is no Grand Cristal but:
3 Emeralds / 6 Sapphires / 1 Cristal

Advertisers Grand Cristal

Grand Cristal: Keep the Flame Alive
Advertiser: Diageo Lebanon
Agency: Leo Burnett Beirut

Arab Culture

Grand Cristal: I write in Arabic
Advertiser: Samsung
Agency: Leo Burnett Jordan LLC

And 5 Emeralds / 13 Sapphires / 8 Cristals

Leadership Council Grand Cristal

Grand Cristal: Keep the Flame Alive
Advertiser: Diageo Lebanon
Agency: Leo Burnett Beirut

And:
Grand Cristal: Backup Memory
Advertiser: Samsung
Agency: 3SG BBDO Tunisia

Watch the “Grand Cristal”

PROGRAMME

HUMAN DIGITAL

Let’s improve the standards of digital living with brands that are more human, appealing and approachable to customers. Thanks to the online experience, Human interaction plays a crucial role in the market place: brands can network, create connect and create profit.

SPEAKERS

ChristianFarioli_350X350

Christian Farioli

Digital Marketing
Lecturer, Speaker &
Strategic Consultant

EllenVanMeerendonk_350X350

Ellen van Meerendonk

Digital Marketing
Strategy Consultant

GennyGhanimeh_350X350

Genny Ghanimeh

Founder & CEO
Pi-slice.com

LoulouKhazenBaz_350X350

Loulou Khazen Baz

Founder & CEO
Nabbesh.com

AmbareenMusa_350X350

Ambareen Musa

Founder
Souqalmal.com

MonaTavassoli_290X290

Mona Tavassoli

Founder & CEO
Mompreneurs
Middle East

SaraMohamed_350X350

Sara Mohamed

Managing Partner
Executive Women

AlexBrunori_350X350

Alex Brunori

Head of Creative
Agencies EMEA
Google

DanaAdhami

Dana Adhami

Head of MENA
Maker Studios

SanjayRaina

Sanjay Raina

General Manager
Fox International
Channels MENA

SophieBlum_300X300

Sophie Blum

VP Marketing
EMEA & India
Procter & Gamble

ClivePrimrose_350X350

Clive Primrose

Managing Partner
GLDS

FahadAli_350X50

Fahad Ali

Managing Director
Head of Production
Broomstick

NabilChahiba_350X350

Nabil Chahiba

Head of Business
Development EMEA
Buzzkito Network

TarikQahawish_350X350

Tarik Qahawish

Mobile Marketing
Strategist
Applyfter
Digital Marketing
Lecturer
DM3 Institute

AnisHarb_350X350

Anis Harb

General Manager
Deliveroo

JadHaidamous_144X144

Jad Haidamous

CEO
BasharaCare

AlexTchablakian_144X144

Alex Tchablakian

Product Marketing
Director
LetsTango.com

IdrissAlRifai_243X243

Idriss Al Rifai

CEO & Founder
Fetchr

AdamGrundey_350X350

Adam Grundey

Managing Editor
TRIPLEW.ME

MikeFairburn_350X350

Mike Fairburn

General Manager
MENA Sony Music
Entertainment

SteveSmith_350X350

Steve Smith

COO
Arabian Radio
Network

RamiZeidan

Rami M. Zeidan

Head of Marketing
Anghami

HussamMohsineh_350X350

Hussam Mohsineh

Entrepreneurship
Dev. Manager
TheCribb

TiberiuIacomi_300X300

Tiberiu Iacomi

Tech Hub Coordinator
AstroLabs

AmiraRashad_300X300

Amira Rashad

Head of Brand
Facebook MENA

MelhemNajem_200X200

Melhem Najem

Senior Client
Leadership Director
Mindshare MENA

AlokGadkar_350X350

Alok Gadkar

General Manager
& ECD
The Classic
Partnership
Advertising

VikrantShetty_230X230

Vikrant Shetty

Group Account Manager
MEC

SaryNajjar_350X350

Sary Najjar

Creative Director
Leo Burnett
Amman

CarlosNadal_290X290

Carlos Nadal

Business Dev. Director
Havas Media

femme

Rana Zeidan

Media Director
Havas Media

AlejandroFischer_285X285

Alejandro Fischer

Strategy Director
Havas Media

HayleyHilton_300X300

Hayley Hilton

Associate Social
Media Director
Havas WW
Middle East

AntoineCaironi_180X180

Antoine Caironi

Client Partner
Twitter MENA

RodgerBeekman_350X350

Rodger Beekman

CCO
60 Layers of
Cake Amsterdam

KarimSaad_200X200

Karim Ph. Saad

Founder &
VR Filmmaker
Giga Works

SinaTorabi_295X295

Sina Torabi

Co-Founder & CEO
Mosaikx

DimitriTskhovrebadze_350X350

Dimitri Tskhovrebadze

CEO
InGlove

NEW THIS YEAR: MENA START-UP CONTEST

A jury composed of brands, medias agencies, tech companies selected on February 10th the 11 start-up that had the opportunity to pitch on stage on February 18th in front of a big assembly!

Judging was based on criteria such as: value proposition, target market, competitive advantage, business model, innovation, team qualifications and market/sales strategy.

And the 2016 Start-Up Contest Winner is…LoadMe
(click on the logo below to watch the pitching video)

LAODME
LoadMe has won the Start-Up Grand prix and a 5000$ cheque!

PITCHING START-UP

Qallout

Joodly

Pathfinder

GreenWallet

Noongam

Carpool

LoadMe

InGlove

PixelBug

Medicsen

InternsME

MENA START-UP JURY

MajidAlAyed

Majdi Al Ayed

Executive VP
TRACCS

NickClements_350X350

Nicholas Clements

CEO
BPG Bates

FouadBouMansour_350X350

Fouad Bou Mansour

COO
Impact Porter
Novelli, MENA

Managing Director
Impact BBDO, Abu Dhabi

FiammaPanerai_350X350

Fiamma Panerai

Marketing Strategist
MENA & Founder
Child Of Nadia

MahmoudElMaghraby_200X200

Mahmoud El Maghraby

Associate Director
Starcom
Mediavest Group

JossLeufrancois_225X225

Joss Leufrancois

Founder & CEO
Visage

ChristineHarb_300X300

Christine Harb

Head of Marketing MENA & Pakistan
Facebook

CharlesBlaschke_350X350

Charles Blaschke

Managing Director
Takasolutions

TiberiuIacomi_300X300

Tiberiu Iacomi

Tech Hub Coordinator
AstroLabs

TarekAmin_350X350

Tarek Amin

Group Head
of Digital
Adline Media
Network

RamiAlBanna_150X150

Rami Al Banna

VP, Operations
iMENA Group

AmirYazdanpanah_350X350

Amir Yazdanpanah

Founder & CEO
MakersBuilders

HazemAbdelAzim

Hazem Abdel Azim

Chairman
SUMMIT IT Holding

GRAND LEADERSHIP COUNCIL

VatcheKeverian_350X350

Vatche Keverian

CEO
JWT MENA

RajaTrad

Raja Trad

CEO
Leo Burnett Group
of Companies
MENA

DaniRicha

Dani Richa

Chairman & CEO
BBDO MEA

RachidMtaini_250X250

Rachid Mtaini

Regional Managing
Director
Havas Worldwide
Middle East

HubertBoulos_300X300

Hubert Boulos

CEO Middle East
DDB Dubai

NassibBoueri_250X250

Nassib Boueri

CEO
Wunderman MENA

RamzyAbouEzzedine_300X300

Ramzy Abou-Ezzeddine

CEO MENA
Y&R Group

NickClements_350X350

Nicholas Clements

CEO
BPG Bates

AlexSaber

Alex Saber

Chairman
Starcom MediaVest Group
VivaKi MENA

RaviRao_285X85

Ravi Rao

CEO
Mindshare MENA

MohanNambiar_350X350

Mohan Nambiar

CEO
MEC MENA

ADVERTISERS GRAND JURY

P&G

Visa

Fox Intl Channels

Nissan

Nabbesh

Continental

Blom Bank

compareit4me.com

Travestart

Air Arabia

Carpool Arabia

Etisalat

IBM

Tic Tac

Zee Entertainment

Pepsico

Pepsico

BRAND NEW COMPETITION: ARAB CULTURE

The Arab culture Awards celebrate the best MENA campaigns using Arab cultural specificities to enhance their communication. The Arab cultural specificities could be related to the language (words games), the gastronomy, art, music, spirituality etc. Ads that are all part of the cultural heritage of the pan-Arab world are allowed to compete.

ENTRIES ARE CLOSED

> Should you need further information, please drop a mail to:
Rita: rita@cristal-events.com or Anna: anna@cristal-events.com

Each agency entering the Arab Culture Awards benefit from a free delegate pass for one representative taking part in the Arab Culture Jury (Dubai – February 17th).

Arab lifestyle content pitch session: Agencies entering the Arab Culture Awards have the possibility to co-present with their client their case study for 5 minutes on stage on the 18th of February – this speaking slot must be validated with the Cristal Team.

ARAB CULTURE JURY

LeilaMusfy_335X335

Leila Musfy

Professor & Chair,
Dept of Architecture & Design, Faculty of Engineering & Architecture
American University of Beirut

SaryNajjar_350X350

Sary Najjar

Creative Director
Leo Burnett
Amman

PeterMouracade_350X350

Peter Mouracade

Head of Communication
Leo Burnett Beirut

OsamaArnaouty_150X150

Osama Arnaouty

Creative Director
Leo Burnett Cairo

AlainShoucair_350X350

Alain Shoucair

Regional Executive
Creative Director
Drive Dentsu

HanaKhatib_350X350

Hana Khatib

Managing Director
Mindshare Lebanon

MaherAbouzeid_350X350

Maher Abouzeid

Group GM,
Lower Gulf
Publicis Middle East

MazenFakhoury_350X350

Mazen Fakhoury

Chief Growth Officer MENA
Mindshare MENA

MarieClaireMaalouf_265X265

Marie Claire Maalouf

Associate Creative Director
Impact BBDO Dubai

PRESIDENCY

SophieBlum_300X300

Sophie Blum

President - Advertisers Grand Jury

VP Marketing EMEA & India
Procter & Gamble

JimmyLam_300X300

Jimmy Lam

President - Brand Entertainment & Content / Sports Marketing

Group Chief Creative Officer
Leo Digital Network
Founder
Jimmy + Amber (“+A” hot shop)

ThomasLeThierrydEnnequin_300X300

Thomas Le Thierry d’Ennequin

President - Media

Global President
Vizeum

LeilaMusfy_335X335

Leila Musfy

President - Arab Culture

Professor & Chair,
Dept of Architecture & Design, Faculty of Engineering & Architecture
American University of Beirut

MajidAlAyed

Majdi Al Ayed

President - Start-ups Contest

Executive Vice President
TRACCS

JURY MARKETING INNOVATION / DIGITAL & MOBILE

FilipposArvanitakis_350X350

Filippos Arvanitakis

Executive Creative Director
DigitasLBi Sweden

PopsKVSridhar_300X300

Pops KV Sridhar

Chief Creative Officer
SapientNitro, India

TonyBouchared_350X350

Tony Bourached

Regional Director,
Head of Digital MENA
Mindshare MENA

RamziAbouChacra_160X160

Ramzy Abou Chacra

Regional Managing Director
Initiative GCC

ATTEND

For its second edition, the Innovation & Digital Cristal Congress, true place of exchange and knowledge took place in Dubai, on February 18th, 2016.

In order to best respond to your requests, different options were available to attend the event. Please contact Salomé if you need further information.

Open Minded Pass

Price: 210 USD

  • It provide access to all activities held on February 18th excluding the Awards Ceremony & the closing Gala Dinner.
  • It is open to those aged 32 or younger.

 

Classic Day Pass

Price: 527 USD

It includes access to:

  • All Conferences & debates on Innovation & Technology ;
  • Lunch, cocktail reception ;
  • One seat to attend the Awards Ceremony & the closing Gala Dinner.

 

Other options

  • Book your table to attend with your team the Closing Awards Ceremony & the Closing Gala Dinner.

Price for 1 table – 10 pax: 4500 USD
(limited to 1 table per agency)

  • Or attend the “Innovation & Digital Congress” Closing Awards Ceremony.

Price per pax: 500 USD

REGISTRATIONS ARE CLOSED

Contact:
Salomé Snitkovski – salome@cristal-events.com / T. +33 (0)1 49 12 07 30

NEWS

Keep in touch @ID Cristal Congress !

Contacts

Christian Cappe

Caroline Circlaeys

Pénélope Boeuf

Julien Morales

Salomé Snitkovski

Sofitel Jumeirah Beach

Jumeirah Beach Residence
Dubai Marina, PO Box 473828
Dubai, United Arab Emirates

Ingrid Anfray

POWERED BY

Cristal Events Cristal Festival

PARTNERS

Sofitel

Air France

Sharing Box

GigaWorks

Womena

The Cribb

GLDS

Broomstick

Astrolabs

Tic Tac

Buzzkito

Buzzkito

Getty Images

Nutella

ACME

Digital Gurus

Communicate

GMR

Gulf Elite

Masculin

Entrepreneur Magazine

Alamattijarat

Rijal

Capital Business

Executive Women

Digital Boom

Digital Boom

ScoopEmpire

Techview

Inc Arabia